-30- Press is first and foremost about supporting the author. Our approach to publishing is to develop true partnerships with our authors. 

Technology has increased the number of options available to content producers. From music streaming services to digital self-publishing platforms.

Yet, most publishing houses are using the same methods that were used in the 1950s.

Our publishing approach is geared toward the modern world without sacrificing the professionalism and experience of a traditional publishing house. 

We use a modern profit-sharing model to optimize our author's publishing experience and profit while building lasting relationships.

Let's compare the profit margin for the author using average royalties for each type of publishing. 

If we assume your book will sell 1,000 copies during a calendar year, then we can calculate what you may make with each model:

Traditional Publishing
Amazon Self-Publishing
-30- Press Publishing
Up-Front Costs
Cash Advance
Royalty Rate
60% Profit Share
Royalties Made
Total Take Home
Time Required
4-18 Months
1-2 Months
6-12 Months**
Expertise Required
*Based on Hardback sales priced at $25. with 1000 copies sold. Chart is not a guarantee of book performance.
**Varies based on editing process. More experienced authors will not require as many editing passes.
***We love working with new authors and mentoring them through the process of publishing. That may mean extra work on our end, but we look forward to the journey.

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15-35% Royalties Possible Cash Advance Difficult for Niche Authors Lower Author Control Lower Time Commitment Low Expertise Required Difficult to Break Into



35-70% Royalties Up-Front Costs Can Publish Any Content Maximum Author Control High Time Commitment High Expertise Required Marketing Not Included

-30- Press Publishing

60% Profit Share No-Cash Advance Publish Niche Content High Author Control Low Time Commitment Low Expertise Required Marketing Included

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Royalties are the amount of money from each sale that is owed to the author or other stakeholder.  For example, if you sold a book at $10 dollars and had an agreement for 25% roylaties, you would earn $2.50 per book sold.

A cash advance when signing a publishing deal is when the publishing company pays the author a non-refundable cash advance fee based on the projected performance of the book. These advances range dramatically based on author popularity, size of the book, weather it is fiction or non-fiction, and other factors.

When the author accepts a cash advance they forfeit the royalties from sales until the publishing company has "broken even". in other worlds, if you are supposed to receive 25% royalties but take a cash advance of $10,000 you would have to sell at least $40,000 worth of books before you received a royalties check.
Traditional publishing bases most of their payments off royalties which is a defined percentage of every sale.  Which means that if a book is being sold at 10 dollars and your royalty rate is 25%. You will earn $2.50 per book sold.

The profit share model is based on the margins of the book sales. In other words if that same 10 dollar book costs $2.50 to print, the margin would be $7.50. Whatever your percentage of the profit share is, is what you would bring home per book. -30- Press offers a 60% profit share which means you would bring home $4.50 per book, 80% more than you would from a traditional publisher.

Publishing can take as little as two months or as long as two years, depending on a variety of factors.  Things like editing, cover production, engagement plans, and the desired publishing mediums all contribute to the overall length of time required.

The average book in the USA sells approximately 1000 copies over it's lifetime.  This can range dramatically but if you can sell 500 copies of a book within a year then congratulations, you have beaten the average.

How well your book will do also dramatically depends on marketing presence, cover design, and your audience.

For exmaple, if you are writing a niche book on mushroom cultivation for urban homesteaders, you may have no problem selling to your audience because it is so specific. However, your audience is probably no more than a few thousand people total across the country, which does not give you very much room for growth.

Fortunately, here at -30- Press, we can help you monitize other services related to your book for additional income, especially if you are in a niche market.


-30- Press Promise

Authors First Every Time